CATHAY CINEPLEXES announces alternative film offerings for all ages

It's no secret that audiences here are getting increasingly diverse and sophisticated in their tastes, and in response, Cathay Cineplexes aims to cater to these niche interests with its offerings of alternative film genres.

Last year, the established cinema chain received an encouraging response with its screenings of Carmen in 3D, the world’s first 3D opera, Japanese idol group, AKB48’s 24th Single – Janken Tournament, as well as family-centric titles which include Thomas & Friends: Misty Island Rescue and Barney: Big World Adventure the Movie.

In 2012, movie-goers can look forward to more of such alternative movie titles such as MADAM BUTTERFLY 3D, Thomas and Friends: Days of the Diesel, Barney & Friends, etc.

Leading the pack in the screenings of alternative movie titles is MADAM BUTTERFLY 3D . A widely acclaimed and wildly popular musical by Puccini on love, sacrifice and betrayal, the film is a co-production by RealD and London’s Royal Opera House, the same masterminds behind Carmen in 3D.

Directed for the stage by acclaimed directors Moshe Leiser and Patrice Caurier, and beautifully filmed in 3D by film director Julian Napier, the production features a supremely talented cast, superbly performing the gripping drama to Puccini’s haunting score. The 130 minutes feature will be shown exclusively at The Cathay Cineplex from 18 April to 28 April and patrons are entitled to a 20 per cent discount on the S$25 ticket price when they purchase with specific credit cards.

In addition, Cathay is also looking to cater to younger audiences with family friendly titles during the school holidays. Some movies that the tots can look forward to include The Gruffalo’s Child; Thomas & Friends: Days of the Diesel; Barney & Friends; The Cat in the Hat Holiday Extravaganza and Thomas & Friends: Blue Mountain Mystery.

For a start, MADAM BUTTERFLY 3D tickets are already for sale at tickets.cathay.com.sg.