CELEBRATE SUPER SMURF SUNDAY ON JULY 28 2013
In celebration of the August 7 release of Columbia Pictures/Sony Pictures Animation’s family comedy The Smurfs™ 2,the studio will host 162 day and date blue carpet premieresin cities around the world on Super Smurf Sunday, July 28.
Through this series of special events, the studio will be rolling out over 11,000 feet of blue carpet in the top 50 cities in North America and 60 international countries, withmultiple screeningsinmany ofthose countries. Talent from the filmwill attend local premieres around the world. Among themarkets hosting premieres, in addition to the US and Canada, are Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Bulgaria, Cambodia, Chile, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Estonia, Finland, France,Germany,Greece, Holland, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Japan, Korea, Lebanon, Lithuania, Malaysia, Mexico,New Zealand, Norway, Panama, Peru, Philippines, Poland, Portugal, Romania, Russia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey,United Arab Emirates, United Kingdom, Ukraine, Uruguay, Venezuela, and Vietnam.
Commenting on the announcement, Marc Weinstock, president of Worldwide Marketing for Sony Pictures,said, “With 162 blue carpet premieres occurring day‐and‐date all over the world, Super Smurf Sunday is an outstanding way to kick start the final week of promotional activity before the release of our new movie. No matter where you live, you won’t be far from one of our events. This allows our fans to get into the Smurf spirit on a local level with fun events featuring local celebrities, regional promotional partners, and wherever possible,talent from our film." In this sequel to the hybrid live action/animated family blockbuster comedy The Smurfs™, the evil wizard Gargamel creates a couple of mischievous Smurf‐like creatures called the Naughties that he hopes will let himharnessthe all‐powerful, magical Smurf‐essence. But when he discovers that only a real Smurf can give him what he wants, and only a secret spell that Smurfette knows can turn the Naughties into real Smurfs, Gargamel kidnaps Smurfette and brings herto Paris, where he has been winning the adoration of millions as the world¹s greatest sorcerer. It's up to Papa, Clumsy,Grouchy, and Vanity to return to our world, reunite with their human friends Patrick and Grace Winslow, and rescue her! Will Smurfette, who has always felt different from the other Smurfs, find a new connection with the Naughties Vexy and Hackus or will the Smurfs convince her that their love for her is True Blue?
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GLOBAL SMURFS DAY RETURNS SATURDAY,JUNE 22, 2013
On Saturday, June 22, 2013, in celebration of the birthday of Peyo, the creator of the Smurfs (born June 25, 1928), Columbia Pictures and Sony Pictures Animation will once again coordinate events all over the world as part of Global Smurfs Day, a worldwide event in anticipation of the release of The Smurfs™ 2, in theaters August 7, 2013, it was announced today by Marc Weinstock, president,Worldwide Marketing for Sony Pictures.
The second celebration of Global Smurfs Day inmost parts ofthe world, itis quickly becoming a tradition. In 2011, the round‐the‐world events included painting one of the famous White Towns of Andalusia blue and setting a new record for Largest Gathering of People Dressed as Smurfs within a 24‐hour Period (Multiple Venues).
This year, the studio has lined up an equally impressive program of events, highlighted by a worldwide Smurf Ambassadors initiative, in which over 40 ambassadors from 28 countries will represent Smurfs fans from around the world with a special day of events celebrating Peyo’s creation. The ambassadors – celebrities, prominent journalists, and contest winners among them – will dress as Smurfs as they begin their day in Brussels, where Peyo’s daughter Veronique Culliford will officially appointthem as Smurf representatives oftheir countries. The fun‐filled (if irreverent) ceremony will take place under the watchful eye of an important Brussels monument: a Smurf statue unveiled just a year before. Freshly charged with their ambassadorial duties, the group will board a Thalys train and shoot off to Paris,the locale of the adventures in Columbia Pictures/ Sony Pictures Animation’s The Smurfs 2. With a few surprises in store and a sightseeing tour of the French capital, the ambassadors will be tasked with a mission that is the stuff of high diplomacy: to leave a happy trail of blue smilesin their wake, and herald the arrival of the new film.
Divian Nair, DJ at 98.7FM, will be Singapore’s Smurf ambassador, and Divian will be partaking on all of the activities together with the rest of the ambassadorsfrom around the world. Divian will be taking photos and posting them on Instagram and Twitter with the hashtag #GlobalSmurfsDay. All ambassador photos will stream to the official Global Smurfs Day microsite at www.GlobalSmurfsDay.net, where users can also virtually check in to Global Smurfs Day activities and find information about all worldwide events, official photos, and a sizzle reel.
In Singapore, our celebrations will kick off with a family screening of the first Smurfs film at GV City Square from 10am onwards. Families will not only get to enjoy Smurfy fun‐filled activities, they will also be treated to an exclusive sneak peek of upcoming new film, The Smurfs™ 2. The celebration continues at Bugis Junction where the Smurfs™ are brought to life via augmented reality. Interact and pose with the Smurfs™ and take photos with them through the
augmented reality touchscreen photo booths. As part of the celebration, a blue wall has been set up to be filled with Singaporean’s love and personal birthday messages for the Smurfs.
There will be fun games and photo opportunities with local celebrities and special appearance by Papa Smurf, Smurfette and Clumsy. The celebrities will also showcase special Smurfs™ T‐shirts which they have creatively designed. These t‐shirts will be up for charity auction on the event day. Bidding can also be done via email to 8 Days. Indulge in the world of blue happiness on this day hosted by none other than 987FM’s Muttons.
