Spider-Man and Stars to Join Earth Hour Event in Singapore
WWF Singapore and Earth Hour Global today announced the director, producers, and cast of the highly anticipated upcoming motion picture The Amazing Spider‐Man 2 will be coming to Singapore to celebrate this year’s global flagship event for Earth Hour, the world’s largest environmental grassroots movement, to be held at The Float@Marina Bay on Saturday March 29 at 8:30PM.
Spider‐Man will join the film’s stars Andrew Garfield, Emma Stone, and Jamie Foxx in the event, helping to switch off the lights across Singapore’s signature Marina Bay skyline. The stars will also be throwing their support behind Earth Hour’s newly launched crowdfunding and crowdsourcing platform – Earth Hour Blue, with a message to individuals across the world to become Super Heroes for the planet.
“We’re so excited that our first Super Hero ambassador for Earth Hour will join us for the global celebration of our planet in Singapore. Since moving to Singapore, one of the world’s greatest hub cities, Earth Hour has positioned itself in the region with a rapidly growing digital presence that has helped power our movement. Earth Hour Blue enables an every day digital action that can inspire individuals to do something so powerful from the palm of their hand,” said Andy Ridley, CEO and Co‐ Founder of Earth Hour.
While Earth Hour has grown from a lights out event to the world’s largest grassroots movement for the environment, the actual dedicated hour remains a key driver of wider engagement to act on environmental priorities across the world.
“The Earth Hour platform is an incredible way to engage businesses, governments and individuals to help protect the planet. In line with the spirit of this global campaign to inspire simple yet long‐lasting changes that can positively impact the planet, our hope is that Singapore will be a global leader in inspiring sustainable actions,” says Ms Elaine Tan, CEO of WWF‐Singapore.
From its global headquarters in Singapore, Earth Hour has developed and launched Earth Hour Blue, a new crowdsourcing and crowdfunding platform that enables anyone to support environmental projects all over the world. The stars of the highly anticipated movie The Amazing Spider‐Man 2 are among the first backers and supporters of Earth Hour Blue.
Andrew Garfield, who plays Peter Parker/Spider‐Man, is supporting the Earth Hour Blue project ‘A Flame Called Hope’. The project aims to provide clean bio‐gas energy for local communities in Nepal, thereby reducing deforestation and providing an alternate means of livelihood for families in the area. “I’m proud Spider‐Man is the first Super Hero ambassador for Earth Hour because he shows we can all be Super Heroes when we realize the power we all have,” says Andrew Garfield.“Earth Hour is a movement that has created massive impact around the world.”
Emma Stone, who plays Gwen Stacy in the film, has chosen to support the Earth Hour Blue ‘Puppy Protectors’ project, which aims to train sniffer dog puppies and their handlers to track animals, find wildlife crime scenes, detect illegal trade items, and chase down poachers with the rangers on the frontlines of Chitwan National Park, Nepal
“Earth Hour gives you the power to inspire anyone, even if you’re just one person. There are great projects from the crowd, for the planet, happening all over the world,” says Emma Stone.
The Amazing Spider‐Man 2 director Marc Webb is backing the ‘Power up a Ranger’ project in Indonesia, which aims to provide better equipment for WWF Rangers protecting Indonesia’s endangered wildlife such as the Sumatran Tiger, Elephant, Rhino and Orangutan and their forest habitat.
The director is also a judge in WWF Singapore’s film competition “Use Your Power”, which will engage young filmmakers across Singapore to produce engaging, innovative, and creative short films that show the connection between people and environmental issues.
WWF‐Singapore is also joining the Blue revolution through their crowdfunding campaign to expose and end the illegal sale of target wildlife species within Singapore. The organisation is also crowdsourcing pledges from individuals and organisations for local sustainability actions such as raising air conditioner temperatures by one degree Celsius, switching to LED lights and reducing the consumption of plastic bags.
Expanding on many sustainability efforts over the years, The Amazing Spider‐Man 2 became the most eco‐friendly tentpole production in the history of Columbia Pictures. These environmental efforts, on set and off, were supported at every level – from producers, studio executives, and cast and crew and began as soon as the film went into pre‐production.
“I’m very proud of the fact that The Amazing Spider‐Man 2 is entirely carbon‐neutral. We made a commitment to be as eco‐conscious as possible during production itself, when we took a special effort to think green and avoid waste; now, completing that process with Earth Hour Blue is a wonderful testament to what we can achieve when we all work together,” says Jeff Blake, Chairman, Worldwide Marketing and Distribution, Sony Pictures Entertainment.
Now run globally from Singapore at the heart of Asia, Earth Hour has rapidly grown to involve hundreds of millions of people from all walks of life and global landmarks across 7000 cities and towns and 154 countries and territories.
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SONY unites its entertainment platforms for THE AMAZING SPIDERMAN 2
Sony Pictures and the large network of companies within the Sony family will unite worldwide today, Thursday, December 5, 2013, in support of the studio’s teaser trailer for its highly anticipated film, The Amazing Spider-Man 2™. The launch event was announced today by Dwight Caines, president of Theatrical Marketing for Sony Pictures, and Nigel Clark, president of Marketing for Sony Pictures Releasing International. The Amazing Spider-Man 2 will be released in Singapore May 1, 2014.
The trailer will launch worldwide today at 1:30 p.m. GMT (8:30 a.m. EST / 5:30 a.m. PST) and it will be posted tomorrow at 9 a.m. SGT on the Singapore Sony Pictures social pages (at Facebook.com/SonyPicturesSG, on Twitter @sonypicturessg), followed by online partners XinMSN and Hardwarezone.
The trailer will also appear on numerous Sony networks, internet sites, and other Sony properties, including the movie’s official site (TheAmazingSpiderMan.com) and social pages (at Facebook.com/theamazingspiderman, on Twitter @SpiderManMovie, theamazingspidermanblog.com, and thedailybugle.tumblr.com); Sony.com; Sony Pictures’ official site and social pages; the Sony Pictures YouTube channel; Sony Pictures Imageworks’ official site and social page; Sony Pictures Television Networks’ worldwide footprint of TV channels, digital networks, websites, social apps and platforms, including AXN, Animax, Sony Entertainment Television, Spin, Crackle, Kalixta, Sony Movie Channel, CineSony, FEARnet, and the Game Show Network; PlayStation (official site, blog, and social pages); PlayStation Storefront; Sony Entertainment Network (official sites and social pages); Sony Electronics social pages; Sony Mobile social pages; Sony Select service on Sony Mobile smartphones; and Sony’s Times Square billboard.
Commenting on the announcement, Caines said, “We are always looking to reach moviegoers wherever they are, and when we have the opportunity to leverage Sony’s worldwide reach in this way, it’s an opportunity that we just have to grab. The filmmakers are delivering the epic Spider-Man movie that audiences truly want to experience, and we are thrilled to give the world its first real taste of the movie they’ll be seeing next summer.”
Clark added, “Spider-Man is beloved by audiences all over the world, so we wanted to launch the trailer in a truly global way. We have had great success launching trailers across Sony’s diverse entertainment platform – and when you have a character like Spider-Man, it demands a broad, fun way to reach moviegoers internationally as well as
domestically. Everyone at Sony is just as excited as we are to see the next chapter in the story of Peter Parker begin to unfold in this way.”
"We’ve always known that Spider-Man’s most important battle has been within himself: the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man. But in The Amazing Spider-Man 2, Peter Parker finds that a greater conflict lies ahead.
It’s great to be Spider-Man (Andrew Garfield). For Peter Parker, there’s no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone). But being Spider-Man comes at a price: only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city. With
the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he. And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common: OsCorp.
