Instead of a marquee star, luxury brand Louis Vuitton enlisted the help of legendary film director Terrence Malick to shoot their latest campaign titled "Towards a Dream in the USA".
Featuring dreamlike landscapes in the wild surroundings of New Mexico and Texas where the iconic Louis Vuitton trunk acts as an imaginary vessel from which a young boy and his band of friends set out on an adventure.
It's as visually enriching and imaginative as Malick's films is all we can say.