TRANSFORMERS ROLL OUT AT THE CATHAY

Fans of the Transformers movie franchise who have been waiting in anticipation for the new Transformers movie will now get the chance to catch two of their favourite Transformers robots on display exclusively at The Cathay from 2 June to 31 July 2014.

Ahead of the movie Transformers: Age of Extinction, which will open in 3D cinemas on 26 June 2014, Cathay Organisation and United International Pictures (UIP) will be displaying two of the most popular Transformers robots; Optimus Prime and Bumblebee, at The Cathay's entrance this school holidays. Optimus Prime is the iconic leader of the Autobots and has drawn legions of fans with his bravery and wisdom; whilst Bumblebee has captured hearts with his steadfast loyalty and witty personality.

Towering at three metres tall each, the two larger-than-life Transformers statues will stand guard at The Cathay, creating a fantastic photo opportunity for fans of the friendly robot protectors. The Cathay will be the only shopping mall and cineplex to host the Optimus Prime and Bumblebee statues for this movie release.

Five pairs of premiere tickets to be given out on Instagram

As a special treat for fans to be the first to catch Optimus Prime, Bumblebee and more of their fellow Transformers robots on the big screen, Cathay Organisation and UIP will be giving away five pairs of movie tickets to the premiere of Transformers: Age of Extinction via an Instagram contest.

Interested participants are encouraged to take photos of themselves with the Transformers statues at The Cathay, upload the photos onto Instagram, tagging @CathayLifestyle as well as the two hashtags #CathayLifestyle_Transformers and #Transformers4. The Instagram contest will end on Wednesday, 18 June 2014. The five most creative photos selected by Cathay and UIP will be announced as the contest winners.

The premiere of Transformers: Age of Extinction (rating to be advised) will be held on 25 June 2014 at The Cathay Cineplex. The winners of the Instagram contest will be announced on the Cathay Lifestyle Facebook (http://www.facebook.com/CathayOrganisation) page on 24 June 2014. Become a fan of the Cathay Lifestyle Facebook page for regular updates on promotions and contests.